01 — The Concept
This independent campaign was created around the Nike Alphafly 3 and the idea of “running on clouds.” The objective was to translate speed, lightness and energy into a bold visual concept that placed the product at the centre of its own distinctive world.
Deliverables
Creative Direction
Concept Development
Film Production
Photography
Post-Production & VFX
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Date
2026
Client
Nike
Industry
Sport
02 — Building the Visual World
The creative direction combined vibrant colours, fast-paced movement and surreal product imagery. Falling shoes, cloud-inspired elements and energetic compositions brought the central idea to life across both photography and video.
03 — Full Creative Execution
Studio Banging developed and executed the project from beginning to end, including the initial concept, creative direction, photography, video production and post-production. Every asset was designed as part of one cohesive campaign rather than as separate pieces of content.
Project Note
This is an independent spec project created by Studio Banging. It was not commissioned, affiliated with or endorsed by Nike.
Nike