Nike Alphafly 3
RUNNING ON CLOUDS
A colorful, high-energy spec campaign for the Nike Alphafly 3, built around a simple visual idea: running on clouds.
From a Swoosh-shaped cloud to the shoe falling from the sky, the campaign creates a surreal world where every stride feels lighter.
This independent spec campaign was not commissioned, sponsored or endorsed by Nike.
Deliverables
Creative Direction
Concept Development
Film Production
Photography
Post-Production & VFX
Date
2026
Client
Nike
Industry
Sport
To mark the launch of a new brand chapter, Northfield presented a release through film, photography, and direction, bringing together narrative, tone, and atmosphere across digital and physical spaces.
Nike