01 — Launching the Collection
Hostile Division needed a visual campaign to launch its latest collection in collaboration with Murph Fitness, reinforce its brand identity, and create strong content for social media.
The objective was to showcase the pieces in motion while capturing what both brands stand for: discipline, intensity, and the relentless drive to push beyond your limits.
Deliverables
Creative Direction
Concept & Pre-Production
Photography
Video Production
Post-Production
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Date
2026
Client
Hostile Division
Industry
Clothing / Fitness
02 — Translating the Mindset
The creative direction was built around a raw, athletic and high-energy visual language. Instead of presenting the clothing as static products, we placed it within movement and performance—creating imagery that felt true to Hostile Division’s uncompromising attitude and the people the brand represents.
03 — Full-Service Production
Studio Banging handled the project from concept to final delivery, including pre-production, creative direction, photography, video production and post-production. Every element was developed as part of one cohesive visual system, giving Hostile Division a complete library of campaign assets for the collection launch and its social platforms.
Hostile Division was highly satisfied with the final result and how the campaign translated the brand’s raw, performance-driven identity across both photography and video.
Hostile Division
Hostile Division