Oakley
TUNNEL VISION
One studio. One overhead light. Two disciplines. No music.
Shot in a blacked-out space, the film cuts between cycling and running while raw SFX build the entire rhythm. No distractions—just effort, movement and Oakley at the center of it.
This independent spec campaign was not commissioned, sponsored or endorsed by Oakley.
Deliverables
Concept Development
Creative Direction
Film Production
Sound Design
Post-Production
Date
2026
Client
Oakley
Industry
Sport
WHY OAKLEY
Oakley performance eyewear lives naturally between cycling and running. Bringing both disciplines into the same film made the product the connection between them—one piece of eyewear, two forms of motion.
THE CONCEPT
Remove everything unnecessary. No daylight. No music. No visible environment. Only the athletes, the product and the sounds created by movement.
THE EXECUTION
Cycling and running were filmed inside a completely blacked-out studio under a single overhead light. Hard contrast, tight framing and raw sound effects created the rhythm of the film without relying on a soundtrack.
Oakley
Created by Studio Banging